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Bill Penney Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Sean Price was quick to respond and got me in my dream truck! Sean is super nice, very professional, and easy to deal with. His honesty and courtesy is top-notch. If you’re looking for someone of high integrity, contact Sean at Bill Penney Ford.
This is the second time we used this dealership. We will keep coming back because the staff is incredible. We expect respectful, efficient, dedicated and resourceful communicators. That’s what we found! Shout out to Mike Hunter who spent hours listening and finding the perfect Ford Bronco Sport for us. Thank you all.
We had a great experience at Bill Penney Ford! Our salesman Brandon was very professional and quick to respond. Highly recommend.
Great service all round with Sean, thank you!
Recently purchase a vehicle from Bill Penney Ford and had an excellent experience. We worked with Sean Price who was extremely knowledgeable, professional and courteous. He made the vehicle transaction smooth and enjoyable. Highly recommend!
Sean Price is the number one gentleman if you want leave driving
michael hunter was awesome sauce
Jacob Price and Jake Sanders helped me out a ton on getting the truck of my dreams. Big shout out to everyone at bill penny ford. Would recommend it to anyone who wants a fast, good deal.
Very satisfied with service provided by Ben in regard to issues with our F-150 at Bill Penny Ford. Would not hesitate to recommend to friends if asked about the experience.
Taylor over in the parts department is always a pleasure to work with. Super knowledgeable and always great pricing.
Sean Price is a great salemans. He help me into my car with no hassle. 100% recommend. You will not be disappointed.
Great experience at this place, all thanks to SEAN!!! He was very professional and worked hard to get me approved with the best deal possible. Highly recommend Bill Penny Ford in Jasper al.
The best car buying experience I have ever had. I would give them ten stars if I could. Our salesman Shane went above and beyond to get us in our car, and get the best deal. I highly recommend checking them out if you’re looking for a vehicle
Excellent dealership. Sales and service are outstanding at Bill Penney Ford in Jasper, Alabama.
If you’re looking for a quick and easy place to buy a car, Bill Penney is it! Everyone there was so kind and so helpful! Max Zinn made the process so easy and stress free for me! Highly recommend
Great experience with Hayden and Tony both were very informative and made the process enjoyable and stress free. Thanks guys
My car was deemed a total loss after being rear ended. I dreaded the car purchasing process. Hayden Yerby was an excellent salesman and was very thorough on the details and features of the car. He was very knowledgeable about the technology and how each feature worked. He made the purchase process easy and ensured we received the deal we wanted. I highly recommended going to see him if you are in the marked for a new car. I also would like to shoutout Anthony Bongiovanni in the finance department. He made the paperwork process simple and quick. He answered all our questions and was very knowledgeable. They also stayed after hours to complete our purchase. 100% recommend.
Shout out to Vincent Criblez he was so easy to work with & kept me updated on everything when needed … couldn’t have asked for a better experience while buying a car!
Jacob is the truth. The service there was amazing. I got my vehicle traded in and got a truck in a record time. Jacob knows his stuff and if you need a vehicle come to this dealership
I went there and Jacob Price helped me with finding my car. He was really nice and helpful
Michael Hunter helps order an Escape PHEV. He kept us informed through the whole process. Ask for Michael for next ford purchase.
I asked Alicia Butler to help me purchase a New Ford F150. The sales process went beautifully. Alicia got me a great deal and made sure I was satisfied after the sale. If anyone is looking to buy a vehicle, I highly recommend Alicia Butler. She was great!
An absolutely wonderful experience!!! Our sales guy, Jacob Price, was super quick and easy to deal with!!! Will definitely be recommending this company to all my friends and family!!!!
Great dealer and great prices! Bought a truck at a better price than anywhere else. If you need help call Gary!
Hayden was very helpful in finding my car!!!!

Welcome to Bill Penney Ford
When you choose this dealership, you choose a lifelong partnership with your dealer. We are committed to helping you find the right vehicle for you as well as preserving the performance, safety, reliability, and long-term value of your vehicle purchase. You can count on this dealership for an opulent service experience from the moment you enter our showroom. Visit us today at our address — our seasoned professionals are ready to answer any questions you may have.
This dealership strives to provide the best vehicles and service possible to the dealership area. Or experienced sales and service staff is available to help you find and maintain your next vehicle. Visit our showroom today and let us help you find your dream vehicle!
Bill Penney Ford
4100 Highway 78 East
Jasper, AL 35501
Service:205-530-0894
Parts:205-530-1156
Directions