To make your visit to Bill Penney Ford as easy and enjoyable as possible, we thought we'd tell you a bit about us. Our goal has always been to support drivers around Jasper, Fayette, and Cullman. If your vehicle needs any type of automotive service, our shop is nearby. If you're just beginning your car search, our inventory will present you with a range of options. And if you have financing questions while trying to develop your budget, we have advisors to help you.

We hope once you get to know us, we'll have the chance to get to know you, too!

Picking Your Next Model

Choosing your next car should be a thrilling process. There are so many options, so many different body styles, interiors, and capabilities, you could spend hours sorting through models. We want to help make your search easier, so we've designed our online inventory to be as user-friendly as possible.

Without having to leave your home, you can compare your favorite models side by side. We have an easy-to-use filter that will help pare down your choices. If you know you want an SUV, crossover, truck, coupe, or anything else, our inventory will present you with the top options.

When you make your way to our dealership, you can test drive any of the vehicles that appeal to you. Plus, our knowledgeable staffers are always here and ready to answer questions.

Finally, we have helpful reviews and comparisons you can read through right now. We've laid out each model's specifications and features so you can see how it stacks up to the rest of the segment.

Helping You Move Through Financing

Folks often have questions about the differences between buying and leasing, the various loan types available, and other specifics about the financing process. We know you aren't a financial expert, which is why we employ our own experts to work on your behalf.

Speak with one of our advisors and you'll quickly begin moving through the financing process. They can answer questions, offer advice, and once they get to know you, even develop a financing plan tailored to your needs.

Getting started online is also possible thanks to our tools like the pre-approval form and the Value Your Trade trade-in calculator.

Service Is Never Far Away

A quick oil change or tire rotation can be performed easily in our shop. Our facility is loaded with first-rate technology and each service is done by one of our certified technicians. 

Not sure which type of service your model requires? We can create a long-term service outline for you. We can also replace parts as they wear down over time, install specific packages or accessories you want on your model, and much more. All you have to do is book your visit online or by calling our shop!

Continue Learning About Us

The more you know about us and the more we know about you, the sooner you'll be driving your favorite model around Jasper, Fayette, or Cullman. You can learn more about our Bill Penney Ford family by exploring our site from home or stopping by our dealership in person. We hope to hear from you soon!


Bill Penney Ford

4100 Hwy 78 E
Directions Jasper, AL 35501

  • Sales: 205-384-4400
  • Service: 205-384-4400
  • Parts: 205-384-4400

Showroom Hours

  • Monday 8:30AM-7:30PM
  • Tuesday 8:30AM-7:30PM
  • Wednesday 8:30AM-7:30PM
  • Thursday 8:30AM-7:30PM
  • Friday 8:30AM-7:30PM
  • Saturday 9:00AM-7:30PM
  • Sunday Closed