The Ford lineup continues to grow and change with each passing year. New models are introduced, familiar models are upgraded and refreshed, and cutting-edge technology continues to influence performance, safety, infotainment, and more. Keeping up with all the excitement going on at Ford is easy with help from the team at our Ford dealer near Birmingham, AL. We have a well-stocked inventory where you can check out your favorite Ford vehicles, from the F-150 to the Mustang.

And if you have questions about financing your next car or perhaps need a helping hand with automotive care, our Bill Penney Ford team is glad to assist!

About Birmingham, AL

Birmingham, AL, has been around a long time, giving the community a rich sense of history and deep ties to the local landscape.

The Vulcan Park & Museum is one of the most endearing attractions out-of-towners will come across. There's also the scenic Birmingham Botanical Gardens or the Oak Mountain State Park, where you can camp, hike, or spend some time out on the lake.

Really, with your favorite Ford model in hand, you can spend as much time as you want exploring the diverse community of Birmingham, AL!

There's a Ford for You at Our Dealership!

Ford places a great emphasis on SUVs, giving you plenty of options for the style and capabilities you want in a model. Families can look to large vehicles, such as the Expedition, for space and utility, while solo drivers can consider versatile, more compact offerings, like the Escape and the EcoSport.

Trucks, like the Ford F-150 and the Ranger, are still around, as is the famed Ford Mustang if you're looking to add a dose of thrills to your everyday driving.

With our online inventory, you can begin browsing through models from anywhere, at any time.

Financing and Servicing Your Ford Is Simple

Finding your Ford is one thing. Financing and servicing that Ford is another. We'll be around for it all, though!

Our finance center is a great place to get your budget in order so you can land your preferred model. Speaking with one of our financing advisors is always insightful. What's also helpful is using our online tools, like the trade-in calculator, the payment estimator, and the pre-approval form that helps us get to know you a bit better.

For service, we have the exact, Ford-specific parts your vehicle needs. So, if the brake pads from your Mustang are starting to wear down over time due to spirited driving, we can quickly swap them out for the right set. The same goes for any piece on any other Ford vehicle. Just book a visit online and head over to our service center. We'll do the rest.

Come by a Ford Dealership near Birmingham, Alabama

If it's a Ford you want, then it's Bill Penney Ford you want to visit. We'll look out for your best interests as you begin to look for the right car, finance that car, and eventually inquire about automotive service! Contact us online today.

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Bill Penney Ford

4100 Hwy 78 E
Directions Jasper, AL 35501

  • Sales: 205-384-4400
  • Service: 205-384-4400
  • Parts: 205-384-4400


  • Monday 8:30AM-7:30PM
  • Tuesday 8:30AM-7:30PM
  • Wednesday 8:30AM-7:30PM
  • Thursday 8:30AM-7:30PM
  • Friday 8:30AM-7:30PM
  • Saturday 9:00AM-7:30PM
  • Sunday Closed