Welcome to Bill Penney Ford

New Arrivals

  • 2022 Ford Ranger XLT Truck SuperCrew
    2022 Ford Ranger XLT Truck SuperCrew I-4…
    • Please Call

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  • 2021 Ford EcoSport SE SUV
    2021 Ford EcoSport SE SUV I-3 cyl
    • Please Call

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  • 2022 Ford Expedition Max Limited SUV
    2022 Ford Expedition Max Limited SUV V-6…
    • Please Call

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  • 2022 Ford F-150 Lariat Truck SuperCrew Cab
    2022 Ford F-150 Lariat Truck SuperCrew C…
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  • 2022 Ford F-150 XLT Truck SuperCrew Cab
    2022 Ford F-150 XLT Truck SuperCrew Cab…
    • $68,180

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Welcome to Bill Penney Ford!


Understanding a dealership is important before you can begin to trust that dealer to help you find, finance, and care for your next model. So, at Bill Penney Ford, we wanted to lay out a bit of what we do, and how we try to assist those around the Fayette, Cullman, and Jasper areas.


It all begins with our inventory, which is a lengthy list consisting of sedans, crossovers, SUVs, trucks, and more. From there, we provide access to a long list of resources which can help you build the right payment structure or quickly receive an oil change!


Ford Inventory


Ford continues to dazzle with their inventive and time-tested model lineup. More recent additions to this model list includes the Ford Ranger truck, the Ford Bronco, and the Ford Mustang Mach E. The classics are still around, though, such as the Ford Mustang and the Ford F-150.


A greater emphasis on SUVs in past years means you have a wealth of Ford options to consider, such as:

  • Ford Escape
  • Ford EcoSport
  • Ford Explorer
  • Ford Expedition

Getting to know all these options can be accomplished through a few avenues. First, our online inventory lays out important aspects of each ride, from the fuel economy and horsepower to the safety features and interior space. We also have various reviews and comparisons our staffers take the time to create. We feel these resources are important, giving you a thorough understanding of where each Ford exists within its respective automotive segment.


Financial Guidance from Our Devoted Experts


For many, picking out their ideal Ford model is much easier than trying to build the proper payment structure. We understand you may not be a financing guru, which is why we have our own expert team to lend a hand. These experts have spent years in the field, giving them a thorough understanding of financing intricacies such as leasing, buying, loans, credit, and much more.


As always, we've also worked to give you access to online tools. If you look to resources, like the pre-approval form and trade-in calculator, you can get a jump on this entire process.


Service is Always Close by


Changing a specific part or replacing the motor oil with a fresh batch are just two easy services our shop can handle. If you require more complicated care, our facility is still the place to turn to. With advanced technology and a team of certified technicians, caring for your Ford is what we're here to do.


Book your visit at any point by reaching out to our service shop or by using the onlinescheduler!


Your Nearby Ford Dealership


Bill Penney Ford is proud to continue helping local road-goers around Jasper, Fayette, and Cullman, AL, find, finance, and service their vehicles. The more you learn about us, the more we think you'll find our resources and tools helpful. And in the end, we hope to get to know you as well!

Stress-Free Car-Shopping

Here at Bill Penney Ford, it is our mission to be the automotive home of drivers in the Jasper, AL area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Jasper.

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Bill Penney Ford is also by your side whenever you need any car service and repair work done in Jasper. What's more, our auto parts team would be happy to get you whatever you need to keep your Ford vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: 205-384-4400
  • Monday8:30AM-7:30PM
  • Tuesday8:30AM-7:30PM
  • Wednesday8:30AM-7:30PM
  • Thursday8:30AM-7:30PM
  • Friday8:30AM-7:30PM
  • Saturday9:00AM-7:30PM
  • SundayClosed
  1. Bill Penney Ford

    4100 Hwy 78 E
    Jasper, AL 35501

    • Sales: 205-384-4400
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