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Bill Penney Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Service manager (Ben) at bill penny ford is a great service manager. I was stuck with a problem and he worked with me to get my problem fixed to the best of his ability. Very appreciative. Thank you!
Friendly and knowledgeable staff! Hayden Yerby was a pleasure to work with and walked us through everything step by step! Thank you so much Hayden. Highly recommend him!!
I was hesitant because of bad experiences with previous ownership at this location, but I could not have been happier with the service and treatment I received. It was quick, efficient and the people I dealt with were friendly and nice. AND it was cheaper than the last place I went!
Jacob did a fantastic job helping me trade my vehicle. Make sure you ask for him!!!
Bill Penney Ford has always been nice to us. My wife's car was bought there. Getting my vehicle serviced there has always been easy. Nick Barnett was very helpful yesterday.
I got my first car here Jamie and Mike both helped me so much!
Michael hunter helped me and my wife out tremendously, always responded to texts quickly and was always there for any questions we had. Highly recommend him as a salesman!!
Highly recommend Tommy Phillips. He was very friendly and very helpful.
I loved buying my new car here! Tommy Phillips helped me and he did SUCH a good job explaining everything since it was my first time buy!! Highly recommend!
Sally Coleman was my service advisor and she keep me informed throughout the service process, thank you Sally!!
Worked with a gentleman named Jamie Blair. Can’t say enough great things about the service I received from Jamie and the team at Bill Penney. Will definitely recommend and will only buy here in the future.
Great experience!! Brandon Esch went above and beyond to make us feel welcome and answer any and all questions!! I am so happy with my new car!! Highly recommend!
Great experience here. My car service in a very timely manner. I really appreciated receiving the video of the service technician underneath my car doing his check whilst talking through the process
Jacob Price is super professional & he did an outstanding job at helping with picking out the perfect car fitted for our family’s needs! Definitely recommend him!
Jason is the best salesman at this lot!!! Very nice, super down to earth. I’ll be back!!!
I bought a Bronco from Max recently and had a great experience! Upfront pricing, friendly staff, and one cool ride! Thanks Max for all you help buying my dream car!
Ben the service manager made sure I was taken care of extremely quick! Today was my third trip here and we will continue to use them!
Mr Brian Nelson was amazing selling us our vehicle! Super friendly and very informative with the questions we had. Bill Penney Ford worked great for us and we are glad to have done business with them. If looking for a new car go here and ask for Mr. Brian Nelson!
Brian Nelson was outstanding! Entire staff was friendly. I made them work hard to sell me a F250 and they came through.
Great experience with Brian who helped me along the whole entire process. He knew what I was looking for and worked really hard to exceed my expectations. Great experience and highly recommend!
Jamie and Brandon are awesome. Jamie went above and beyond and was very helpful and brandon was super nice and explained all the details clearly. Best experience buying a car. Love you guys.
Jacob was very helpful!
The experience was great. Thankful for Jacob Price for helping me pick out my first car. Props to them!
I had an awesome experience at Bill Penney. I was there with my brother, while he was getting a service.. and was in the waiting area, when this salesman, Jason Johnson walked through and saw me. He asked me did I need anything, and asked if I was in the market for a car. I told him no, that I was there with a family member, but thanked him anyway. He gave me his card and told me to let him know if I ever needed anything. Very nice guy. When I look for a car, I will call him.
Tommy Phillips was amazing! We would recommend anyone looking for a vehicle to come down and get an amazing deal with a great rep!

Welcome to Bill Penney Ford
When you choose this dealership, you choose a lifelong partnership with your dealer. We are committed to helping you find the right vehicle for you as well as preserving the performance, safety, reliability, and long-term value of your vehicle purchase. You can count on this dealership for an opulent service experience from the moment you enter our showroom. Visit us today at our address — our seasoned professionals are ready to answer any questions you may have.
This dealership strives to provide the best vehicles and service possible to the dealership area. Or experienced sales and service staff is available to help you find and maintain your next vehicle. Visit our showroom today and let us help you find your dream vehicle!
Bill Penney Ford
4100 Highway 78 East
Jasper, AL 35501
Service:205-530-0894
Parts:205-530-1156
Directions