









Take Advantage of This Month’s Current Offers
Every month Ford releases incredible cash-back offers and special financing rates along with discounts featured in other special programs.
We're Here For You
Bill Penney Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I bought a Bronco from Max recently and had a great experience! Upfront pricing, friendly staff, and one cool ride! Thanks Max for all you help buying my dream car!
Went looking for a used ford truck been looked in Tennessee and Alabama Met jacob here at bill Penney he listen to what I wanted. Not what he wanted to sell me. Made the whole experience nice and pleasant Creighton his sales manager was good to deal with also So if you looking for a used vehicle anywhere in the bill Penney system Jacob can help you
Ben the service manager made sure I was taken care of extremely quick! Today was my third trip here and we will continue to use them!
Mr Brian Nelson was amazing selling us our vehicle! Super friendly and very informative with the questions we had. Bill Penney Ford worked great for us and we are glad to have done business with them. If looking for a new car go here and ask for Mr. Brian Nelson!
Brian Nelson was outstanding! Entire staff was friendly. I made them work hard to sell me a F250 and they came through.
Great experience with Brian who helped me along the whole entire process. He knew what I was looking for and worked really hard to exceed my expectations. Great experience and highly recommend!
Jamie and Brandon are awesome. Jamie went above and beyond and was very helpful and brandon was super nice and explained all the details clearly. Best experience buying a car. Love you guys.
Jacob was very helpful!
The experience was great. Thankful for Jacob Price for helping me pick out my first car. Props to them!
I had an awesome experience at Bill Penney. I was there with my brother, while he was getting a service.. and was in the waiting area, when this salesman, Jason Johnson walked through and saw me. He asked me did I need anything, and asked if I was in the market for a car. I told him no, that I was there with a family member, but thanked him anyway. He gave me his card and told me to let him know if I ever needed anything. Very nice guy. When I look for a car, I will call him.
Tommy Phillips was amazing! We would recommend anyone looking for a vehicle to come down and get an amazing deal with a great rep!
Brian knew that I would want this car. And he was right!! Im in love. Thank you Brian :)
Perfect customer service but Brain went above and beyond. Got a dodge challenger 2020 and will be back for another vehicle soon. He called 3 days in a row and on top of that ended up getting my girl a car as well so what do you think. Go check it out for yourself you won't regret it 100%.
Brian was a great salesman. He was great to work with. The entire staff was friendly and helpful. A great buying experience.
Mike (Michael Hunter) was awesome. He worked with us for several days over the phone and text, since we live 2 hours away. By the time we arrived at the dealership he had all the paperwork ready to go and the truck ready to drive. He was very thorough and help or explained everything very well. To be extremely honest the entire dealership was amazing and they work with veterans groups and children’s charities. I would highly recommend Mike and Bill Penny Ford.
I truly enjoyed my time doing business with Bill Penney Motor Company…Ask for Brian Nelson he a great salesman, he excellent In what he do taking the time to make sure the customers satisfied and qualified to achieve into a vehicle… I advise to go out and see them.
Michael Hunter is always willing to help the public.He is always on top of things.He is there when it counts most. MH is a fine choice of a salesman for Bill Penney.
I went in one morning to see of I could get approved for a good reliable work car, and walked out with the keys to a new Honda Civic. Tommy Phillips was kind, professional, and went above and beyond to make sure I got the car I needed at a great price. I will definitely be going to Bill Penney when it comes time to upgrade!
Best sales man tommy
Jacob did great
I want to take a minute and appreciate Bryan. I just bought a new truck from him today and let me say it was a great experience. Very genuine and honest guy best vehicle buying experience I’ve ever had. The whole team made the process enjoyable lots of laughs and smiles on the way out. Thank Y’all 🙏
Great experience getting my car serviced yesterday. Nick was very courteous and professional.
Brian Nelson is the best salesman I have ever had he took amazing care of me and my family. Bill Penny is a great family of dealerships and will stop at nothing to take the greatest care of you possible. If you’re looking for a new or used vehicle go see Brian Nelson at Bill Penny Ford, he’ll take great care of you!
Brian Nelson is one of the best salesman in the business he’s very friendly. Brian doesn’t try to sway you one way or the other, he lets you decide what you want and only shows you great quality cars. Bill Penny Ford is the best car shopping experience I’ve ever had.
Best place to shop! I just purchased a 2022 F150 from Brain Nelson and was very pleased with him.

Welcome to Bill Penney Ford
When you choose this dealership, you choose a lifelong partnership with your dealer. We are committed to helping you find the right vehicle for you as well as preserving the performance, safety, reliability, and long-term value of your vehicle purchase. You can count on this dealership for an opulent service experience from the moment you enter our showroom. Visit us today at our address — our seasoned professionals are ready to answer any questions you may have.
This dealership strives to provide the best vehicles and service possible to the dealership area. Or experienced sales and service staff is available to help you find and maintain your next vehicle. Visit our showroom today and let us help you find your dream vehicle!
Bill Penney Ford
4100 Highway 78 East
Jasper, AL 35501
Service:205-530-0894
Parts:205-530-1156
Directions